Over the last 19 years, the Neediest Families Campaign has helped hundreds of families in Mobile and Baldwin Counties through our proud partnership with the Alabama Media Group/Press-Register and the generosity of the Gulf Coast community. Traditionally begun each Thanksgiving, The Salvation Army highlights the story of one family in need every week during the holiday season. Their stories are heartbreaking and sometimes shocking, but many are also inspiring.
The families profiled during the campaign are only a sampling of those with desperate need in our community. They represent dozens of families throughout coastal Alabama who are struggling to cope with health, finances, housing, employment and other concerns. Some have been debilitated by chronic illness, while others have experienced unfortunate events that left them unable to provide for themselves. When urgent and critical needs arise, The Salvation Army is ready to assist not only during the holidays but throughout the year.
Half of all funds raised in the campaign support the operation of The Salvation Army Family Haven. The remainder of the campaign’s income goes toward meeting the everyday urgent and critical needs of some of this area’s Neediest Families. More than $3 million has been raised since the inception of the campaign in 1996.
This year the Neediest Families brand underwent a slight change to become more interactive and digital in nature. Under the new branding "Our Families in Need", an online campaign will feature and promote the stories. In addition, supporters will also have the opportunity to interact with families they've helped.
Through your generosity, The Salvation Army brings help — and hope — to our neighbors, at the time they need it the most.
With your gift right now, you can change the lives of these and other struggling families right here in the Mobile area.
Your gift will be used to help our neighbors in need.